Donald Cunningham on money, family, and doing the work every day
Interview by Benjamin Olivares | Donald Cunningham, Licensed Financial Service Consultant, Freedom Equity Group

Donald Cunningham has spent more than eight years helping families get their money in order. He's been married 31 years, raised nine kids, and has nine grandkids.
I sat down with him to talk about financial education, family, and what the professional standard means to him.
My focus is helping families build wealth that lasts. I've been a licensed financial service consultant for over eight years, and what drives me is teaching people how money works. Through Freedom Equity Group, we sit down with families and put together a plan to protect what they have and grow it.
A mentor of mine brought me to a professional event. Once I saw how the financial system really works, it changed how I looked at everything. I realized helping people manage their money is one of the most important things you can do. This business changed my life, and now I get to help other people change theirs.
They think they can figure it out on their own by trial and error. Without a plan and someone to guide you, getting to real financial freedom is a lot harder. That guidance is the missing piece for most families.
It means you work because you want to, not because you have to. It means you're not buried in debt. Real freedom is peace of mind. You know there's a plan protecting your family no matter what the economy does.
It means you work because you want to, not because you have to.Donald Cunningham
Family is everything. My wife and I have been together 31 years, going on 32. We have three daughters, six adopted sons, and nine grandchildren. When you run a house that size, structure isn't optional. That same discipline is how I build plans for my clients.
Financial education for everybody. When someone finally understands how money moves and how to protect it, it changes things for their whole family for generations.
Right now I'm building a corporate program in El Paso. The idea is to partner with mid-size and large companies and bring financial wellness workshops to their leadership and their employees.
Showing up every day and doing the work, consistently. Going the extra mile so your clients are protected. Leading with integrity, staying on your mission, and treating people right every time.
BSN4PROS is a group of business owners and professionals who show up, keep their word, and help each other out. I interview members for this magazine, and every member can get a digital business card made by BSN4PROS.