Guarding the Standard

I host a show called Success Profiles Radio. I started in January 2012, so it's been going for over 14 years. Very recently the show landed in the top 100 business shows on iTunes, and it's the number 9 show in careers. So I'm very excited about that.

I've always been told I have a voice for radio. I did radio news announcing in high school speech contests, and it was always my ambition to host a show at some point. I was offered the opportunity in late 2011, and the show launched in January 2012.

I've gotten to interview some amazing people in business and personal development, including Darren Hardy, Jack Canfield, Mark Victor Hansen, Sharon Lechter, Dr. John Demartini, and Joe Vitale. I've also interviewed athletes like Rich Franklin. I even got to interview Jeff Timmons from 98 Degrees one time. He was fun.

I always wanted to be a teacher, and I ended up doing that. I taught at a two-year business school in Lincoln, Nebraska. Public speaking, English composition, and business math. All three were required classes, so I felt like it was my job to make them as fun as possible. I think I did a pretty good job of that. Teaching carried into the radio show, because I use the show to educate and inspire people in life and in business.

I also have a ton of experience in the call center world. I've done sales, supervision, payroll, and training. Two companies created training positions just for me, because they saw I was good at what I did and wanted me to teach other people how I was doing it. That was a blessing.

I grew up in Iowa. After high school I went to Iowa State for my bachelor's, then Nebraska for my master's, which is where I was teaching. I ended up in Arizona for 26 years, in places like Mesa and Chandler.

Then in 2022 I moved back home. My dad had passed and I didn't want my mom to be alone. My sister has been disabled her whole life, and we moved her to assisted living four months ago. So I'm back home to take care of my mom and my sister.

Well, honoring your mother and father is biblical, and it's real. I'm the oldest, so my parents had to learn on me. They had no experience when they had me, but I think they did a good job.

I'd love to talk about my publication, Ultimate Achievers Magazine. I've been doing it since December 2017. I started it because I had all this great content from the radio show that I wasn't repurposing. Kevin Harrington was my first front cover, and everyone on the cover is someone I've actually interviewed.

There are other magazines that put famous people on the front, but the lead article is just written about them without a real conversation. I talk to every single person on my cover. Our 100th issue is coming up this August, so that's a big milestone.

Darren Hardy. He published Success Magazine. It was memorable first because he was really hard to book. But once I got him, he was amazing.

One thing I learned from him is about A-players. A-players basically pay for themselves. They outproduce so much that they more than cover their own cost. B and C-players tend to be more of an expense, and A-players won't work for B and C-players. Having A-players changes the whole culture, because they won't put up with the things B and C-players do.

C-players don't go above and beyond. They do only what they're told. They're so worried about keeping their job that their way of getting ahead is tearing other people down. They gossip, they try to make others look bad, and they even lie. If they can't control you, they try to control the story about you. It's annoying.

As much as you're able to, you do what you say you're going to do when you say you're going to do it. You hold yourself to a higher standard than other people hold you to. You commit to excellence in your work, you protect your reputation, and you guard your heart and your mouth as much as possible, because people will twist whatever you say.

I wish people would tell the truth. I wish people would return to God. If that happened, this place would be so much better.